iPhone

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Investors face a difficult problem. How do they handicap iPhone 15 sales if they are not reported?
Some customers are just cheap, and there might as well be products to sell them.
Forecasts suggest that Apple may experience a decline in market share within China this year.
If sales of the new iPhone are slow, Apple may make up the revenue shortfall with higher prices.
Apple needs to sell $200 billion worth of iPhones in the next year. Its financial success depends on it.
The worry about Apple’s upgrade cycle is whether a new iPhone is enough of an improvement over the current one to bring in buyers.
When will a next-generation iPhone fail to draw the tens of millions of customers investors expect?
Apple does not just have to worry about whether people want a new iPhone. They have to worry about Samsung.
As the iPhone 15 is launched within the next two months, Apple faces the question of momentum.