A graded and authenticated T206 Honus Wagner card is about to close in an auction and will fetch a record price.
NBA Hall of Fame inductee Michael Jordan will be joining DraftKings as a special advisor to the board of directors.
Are baseball cards a hobby or an investment? If so, are we witnessing the same sort of bubble that was seen back in the 1980s and early 1990s?
Over 17 million people may not be able to attend NFL games this season. The stadiums will be quiet. People will have to watch on TV.
By TicketIQWith the Las Vegas Raiders announcing that they will be playing their 2020 home games at Allegiant Stadium without fans, we thought it would be interesting to see the estimated ticket...
Five Major League Baseball teams probably will watch their fan attendance drop from over 3 million a year to zero.
Losses to professional team owners and big-time college athletic programs could rise to as much as $17 billion as a result of the COVID-19 pandemic.
The value of "The Last Dance," ESPN's 10-part Michael Jordan series, isn't lost on Nike, which features a trailer for the show on its website.
COVID-19 will cause Major League Baseball teams to play in empty parks. That means 1.3 million seats will be empty across the league on any given day that all 30 terms are playing. Each seat...
As COVID-19 spreads, the chance that at least some NBA games will be played in empty areas is rising.
NFL fans have some pretty strong opinions about the brands of beer they drink and the chips they eat. Who knew?
Fantasy sports and online sports betting site DraftKings has agreed to a combination with special-purpose acquisition group Diamond Eagle that will lead to a public listing in the first half of next...
The 100th season of the National Football League occurs this year, with celebrations across the weekly games, through the playoffs and into the Super Bowl next February 2. It is a marketer’s...
Will the Patriots go undefeated in 2019? It looks a lot more like that after Week 1 results and the Antonio Brown pickup.
Sports dynasties, whether professional or major college programs, engender strong emotions in fans. Those emotions can be either positive or negative and generate various behaviors.