Sports

Five Major League Baseball teams probably will watch their fan attendance drop from over 3 million a year to zero.
Losses to professional team owners and big-time college athletic programs could rise to as much as $17 billion as a result of the COVID-19 pandemic.
The value of "The Last Dance," ESPN's 10-part Michael Jordan series, isn't lost on Nike, which features a trailer for the show on its website.
COVID-19 will cause Major League Baseball teams to play in empty parks. That means 1.3 million seats will be empty across the league on any given day that all 30 terms are playing. Each seat...
As COVID-19 spreads, the chance that at least some NBA games will be played in empty areas is rising.
NFL fans have some pretty strong opinions about the brands of beer they drink and the chips they eat. Who knew?
Fantasy sports and online sports betting site DraftKings has agreed to a combination with special-purpose acquisition group Diamond Eagle that will lead to a public listing in the first half of next...
The 100th season of the National Football League occurs this year, with celebrations across the weekly games, through the playoffs and into the Super Bowl next February 2. It is a marketer’s...
Will the Patriots go undefeated in 2019? It looks a lot more like that after Week 1 results and the Antonio Brown pickup.
Sports dynasties, whether professional or major college programs, engender strong emotions in fans. Those emotions can be either positive or negative and generate various behaviors.
Employers are losing productivity to employees who participate in fantasy football leagues. How much is it costing them? Do employers care? Should they?
Among the advantages of winning six Super Bowls, including the most recent one, is that demand for home tickets soars. New England Patriots tickets have an average price of $777 this year. The number...
Professional athletes generally are healthier than most people. New research shows that some of the habits of professional baseball players could make them live longer, on average, than the rest of...
Every year, all the NFL teams are supposed to start out on close to equal footing, at least in terms of talent. Many people believe the success of the New England Patriots and a handful of other...
Stars Group is pursuing a new partnership that includes joint development of a sports-gambling app with Fox Branding. Stars and Fox essentially signed a 25-year deal in which they expect to launch...