Special Report

The Most Popular Brand in Each State

21. Massachusetts
> Brand:
> Nationwide total brand searches: 9,140,000

Career networking site LinkedIn is the most popular brand in Massachusetts, based on its unusually high search volume relative to the nation. Massachusetts is home to numerous universities, colleges, and research institutions. These facilities employ high numbers of well-educated scientists and other experts, many of whom are among LinkedIn’s major target audience: business professionals. The high concentration of these workers may account for the attention given to the network site in Massachusetts.

22. Michigan
> Brand:
> Nationwide total brand searches: 1,220,000

Michigan is home to Detroit, the Motor City, which serves as the headquarters of the Big Three car manufacturers: Chrysler, GM, and Ford. The last of these, Ford, has the most disproportionately high search volume relative to the brand’s searches nationally.

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23. Minnesota
> Brand:
Wells Fargo
> Nationwide total brand searches: 25,132,330

No other brand has a higher concentration of search queries relative to the nation in Minnesota than Wells Fargo. The bank was Googled across the United States more than 25 million times over the 12 month period through September 2015, but Minnesota is the only state where search queries for Wells Fargo are uniquely high. Searches for the Wells Fargo Center, which is one of the tallest buildings in downtown Minneapolis, could be driving up search volumes.

24. Mississippi
> Brand:
Polo Ralph Lauren
> Nationwide total brand searches: 1,131,890

Polo Ralph Lauren, one of the most popular brands in the country, is the most popularly searched brand in Mississippi. Gucci, another retail brand, also has unusually high search volumes among Mississippi residents. Only two other retail companies are a state’s most popularly searched brand — Victoria’s Secret in Rhode Island and Kohl’s in Wisconsin.

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25. Missouri
> Brand:
Bud Light
> Nationwide total brand searches: 496,980

Brewed by St. Louis-based Anheuser-Busch, Bud Light has the most disproportionately high search volume in Missouri. While the iconic beer company has breweries in six different U.S. states, its oldest and largest brewery is in Missouri.